I had always been a fan of Gary Vaynerchuk and I heard that he wrote a book, “Crush It!” I was at Barnes and Noble not too long ago browsing books and I saw the bright green book sitting there like a beacon of light starring at me. I picked it up and after looking through it rather quickly I knew I had to buy it. I immediately started reading the book that day and I could not put it down. Gary jumps right in and immediately starts to inspire you and teach you the ways of his trade.
He breaks everything down for you as in how he did things and what you should be getting involved with, especially with social media. He is HUGE on staying in touch with customers and communicating with them, which is a huge thing for a business. Social media is such a large part of the Internet now and like he says ” if you are not getting involved you will be left standing in the background.” Crushing the competition is thinking outside of the box and not being a typical business or going about the old and original way of getting your brand out there.
If you need a quick jump start, a pick me up, inspiration or just a nice read then I recommend Gary’s book “Crush It!” Not just because he is a rock star but because the book is good.